Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world

Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app. The comments come as the Australian government plans to give users the option to opt out of algorithms, with the prime minister, Anthony Albanese, announcing plans on Tuesday to require so